Mathieu Baesen

Student Master of Science Industrial Design Engineering Technology
Ghent University - Belgium


"I believe an industrial designer is not just an artist, we don't deliver fully ready masterpieces. We are guiding a process for our client or ourselves, and sketching is a way to communicate ideas to all stakeholders."

Quick Sketch


Words can be hard to understand each other, drawings need to be quick and simple to explain ideas to 'non-professionals' or to get the design to a higher level when cooperating with professionals. So I believe a designers sketch is just a nice looking doodle because we don't have hours to draw something till the latest detail when were having a meeting. For this reason I started practicing with 15-minutes sketches, to just focus on visualizing an idea and don't loose yourself into details or fancy highlights, no eraser allowed :)

Leon Brown

Industrial Designer  
Edinburgh, United Kingdom

"I’ve always been inspired by objects that fascinate their audience by the way that they function; and as such, all of my designed pieces work around the principle of appearing magic or unique in the way that they work, to encourage users to explore the object and build up an emotional relationship with it. I remember picking up an iPod as a child and not understanding exactly how it functioned, but having to learn through use, making myself inevitably more invested in keeping the object."

WAV006 Situation1_alt.jpg

A music player that forms a more perfect union between our understanding of mechanical functionality, and the realities of the digital age in which we are inculcated. Instead of pressing inward on flat displays, Wave encourages more dynamic interaction in vacant space - twist to adjust volume, swipe to select songs, and pause. It utilises hand-tracking to measure motion and control your home audio in a more natural and expressive way, and brings us closer to technology - it is the shape of things to come.

WAV002 App_alt.jpg
WAV002 Actions.jpg

Zoë Gomer

Industrial Designer
Student at Rochester Institute of Technology
Rochester, NY


"One of the most important parts of my personal design process is creating a mind-map. This allows me to put my thoughts down on paper and further explore where I might be able to take this idea." - Zoë Gomer


Perception is a concept for a lighter and less invasive augmented reality solution projected to be viable for market in 5-10 years.


After hands on research with the current augmented and virtual reality solutions, I wanted to design a headset that utilized the new technologies to create a better, more immersive augmented reality headset.


Karl Motton

BSc (Hons) Product Design Graduate
Bristol, UK



Zen noun.  a practice of Mahayana Buddhism that asserts: enlightenment can be attained through meditation, self-contemplation, and intuition rather than through faith and devotion.

This design aims to increase awareness surrounding the importance of mental health within a working environment. The inconspicuous form isn’t directly indicative of its true function with the aim of avoiding any social stigmas attached to existing medical products. This gives the user an increased confidence in using Zen whilst going about their daily lives.

The functional aspects of Zen are built around the key principles of cognitive behavioural therapy (CBT). The lighting features several fade sequences with varying time increments allowing the user to find balance in their daily lives through the synchronisation of their breathing.

The product is also capable of delivering a soothing oil based fragrance through integrated humidification which further supports this meditative process.

Jonathan Semyonov

Product designer
Sheffield, England


AutoVac is a fast, easy and convenient way to keep your vehicle dust, crust and crumb free. Designed to be stored inside the side door pocket of most modern vehicles AutoVac is your way of preventing your vehicle building up dust and debris in the interior.

The vacuum cleaner runs from any 12v power socket in your vehicle and the innovative turbine design coupled with cyclone technology means it will never loose suction. The vacuum cleaner is designed to be stored in the vehicle permanently and used as a prevention mechanism to keep the interior tidy.

From the daily school runners to the cleanliness perfectionist AutoVac is designed for you. The design is extensively considered for manufacturing and real world production, AutoVac uses a variety of materials for a premium feel while also keeping the manufacturing costs to a minimum, using modern tooling considerations.

Emilios Farrington-Arnas

Industrial Designer
Director at Made in Brunel
London, UK


Maptic - Tactile Navigation for the Visually Impaired

Being told that you have a lifelong, incurable, eyesight problem is a terrifying prospect; one that is very difficult to come to terms with. For the vi sually impaired, retaining independence in day-to-day life is important, however, navigation can be a long-winded, potentially unsafe process, especially in new environments or at night. Simple tasks like travelling to work can become arduous and time consuming and more often than not, need planning beforehand.

Maptic is a system of wearable sensory devices, consisting of a visual sensor and vibrationing feedback units. These customisable, personalisable modules can be worn without attracting the stigma that current assistive products harbour, while still accurately detecting objects in the visual field and transmitting them into intuitive vibrations on the body. Using the sense of touch frees up hearing for detecting immediate dangers, which is the dominant sense when visually impaired.

Along with immediate hazard perception, an included high contrast, bold app allows Maptic to pair with users smartphones. Utilising the phone’s GPS, the app can navigate the user to chosen destinations via vibrations to the left and right sides of the body when the user needs to turn.

Either disguised as jewellery or clips or worn as statement pieces, Maptic is entirely adaptable to the individual and their style preferences. Swapping out the cable for a pin or clip allows the units to be concealed around the body, and can be worn on belts, in pockets, or clipped onto shirts.