SEW BLOOM

GRAPHIC AND ILLUSTRATION DESIGN
LONDON, UK

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I came up with the greeting card idea of simple messages written in phonetic transcriptions after chancing upon my old school dictionary.  I just loved how the words ‘I’, ‘love’ and ‘you’ looked in the International Phonetic Alphabet, and this merged my creative side with linguistic influences from my modern languages degree beautifully.

In early 2016, I used the funding platform Kickstarter to raise funds to get my designs turned into custom-made stamps, to be able to print the cards by hand, so each one is totally unique.

I have seven designs in total using the International Phonetic Alphabet, including ‘good luck’ and ‘happy birthday’, which can all be found in my Etsy shop, as well as many new card designs and ranges.