TIMOTHY AMES

BRANDING DESIGNER
ENGLAND

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Jewelry packaging

This packaging aims to discourage the use of a plastic bag by protecting necklaces in freestanding paper handbags. The packaging is glueless, easy to assemble, tessellates with little waste, can be shipped flat and can be made with recycled paper.

For me it's important to experiment with environmentally-sensitive design: partly as a restriction through which I hope to form greater creativity but mainly out of a desire to waste less and to pollute less. This packaging design was created to try and discourage people from carrying home jewellery in plastic bags (which may never fully degrade) by making them both physically unnecessary and emotionally less desirable.